Digital Marketing Strategies in the wake of COVID-19 Outbreak

The COVID-19 outbreak is first and foremost a human tragedy affecting a huge number of businesses all over the world. It is also having a growing impact on the global economy. This article is planned to furnish business pioneers with a point of view on the developing circumstance and suggestions for their organizations. The outbreak is moving rapidly and producing recession due to Large-scale industries, travel restrictions, and social-distancing measures. It is also driving drive a sharp fall in consumer and business spending until the end of the 2nd Quarter.

It’s essential to consider not only how to survive as a business during the outbreak, yet in addition to having a strategy to set up for what will happen later. One key consideration is that being restricted to their homes and to maintain social distance likely lead everyone switches to Digital Media.

This is a great opportunity to fine-tune some features of your Brand’s visibility and promotion strategy through Digital Marketing and Public Relations Strategies. This will empower you to maintain normality and will give you a competitive edge over different competitors who are slow to react. This should only be a small interruption for your business. And when normalcy does return soon, you don’t want to be left behind your competitors in a race to regain any potential lost revenue.

At a time when much has come to a standstill, we need to keep pushing forward with the reality that they will need to be positioned for a strong fiscal second half of 2020 to meet the revenue goals of your organization.

Interacting with consumers on social media during this critical moment

People are spending more time online now more than ever. With so many adults working from home, kids taking classes at home, and people, in general, trying to stay in as much as possible during the COVID-19, people are glued to social media right now! With increased reach, engagement, and time spent on social platforms, why would we choose now to pause your social media efforts? Put your brand in front of where your target audience is already scrolling.

Each and every business is dealing with the impact of the COVID-19 outbreak has had on your lives whether we tested positive or not. It’s all about taking precautions. We’re locked in your homes, we can’t visit your friends, we can’t eat at your favorite restaurants or go out to the movies. Sure, all minor conveniences but jarring nonetheless. It’s a great opportunity for your brand to stand out during this heart-wrenching period.

More people are on social media now while stuck at home, scanning for updates and trying to stay connected but promoting your good deeds with social media marketing to help build your brand. We have to strategize how we can improve social media engagement and drafting new case studies, white papers, professional articles, and using this opportunity to generate ideas for new blog posts and publishing social media posts for your customers.

Ensuring your Business can be found online

We have to prepare your business for the bounce-back surge. Pausing your SEO campaign now could have a detrimental impact on your revenue potential two months from now when the COVID-19 starts to become a distant memory. According to research search traffic on Google has increased significantly over the past week and will continue to climb as we hunker down. We’re all glued to your computers and phones looking for updates within your community. We’re also looking for entertainment and ways to pass the time. For many, that includes shopping online.

Anything online right now will be consumed more than ever before. This is not the time to be hidden online. We should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found. This is not a time for a business to go into a shell and poke out your head every few days to see if the sun has come out.

If it makes sense to cut back on re-advertising campaigns for the time being, then that’s a logical decision to make. Given the nature of your business, is it common for consumers to Google search the product or service you provide? If so, SEO is a process that can help your website appear in the top rankings on a search results page. For those who are already familiar with SEO, you know that it really is a process that can take some time- unless your competitors pause their SEO efforts! This is exactly what’s happening for many of your clients; their competitors are scaling back their SEO efforts out of panic, causing your clients to jump ahead in SEO rankings at a faster pace.

Picking up the right communication channels

You need to choose the right communication channels to deliver information. Similar to an internal wiki, you can dedicate a Group on your social media platforms to post updates regarding the crisis and how you plan to manage it. We should connect with media houses and publications to address any potential rumors.

Along with your official website, emphasize social media and email newsletters to consistently communicate information. Up to your social listening, proactively respond and reach out to customers to reply to their queries, complaints, and seek feedback. Ask them what they need and want, be open now more than ever. Let customers know how your business is changing or adapting to protect them and your employees. Encourage conversation and be forthcoming in answering questions or concerns they may have.

Get ready for the action — A Communication action plan for COVID-19

Continuously monitor the media and regularly engage with internal and external stakeholders to stay abreast of the situation and to be prepared to act swiftly. Assemble a preliminary crisis plan based on recommendations of public health organizations in anticipation that the spread of the disease reaches any part of your organization. This is also a great opportunity to increase corporate social responsibility (CSR) activities by contributing to social causes.

Closing Thoughts

There’s still not enough clarity on COVID-19, and organizations need to be on their toes to ensure that employees, stakeholders, and customers are adequately informed. Even though the intensity of the crisis may lessen in the future, organizations should revisit how they addressed the crisis management challenge and improve and update the strategy to remain prepared.

Reference: https://www.digitaldetective.in/

Created By: Prem Jadhav Founder — Digital Detective